BUTTE COUNTY, CA (MPG) – Perfect for Northern Californians looking for fresh new ways to enjoy the great outdoors, Explore Butte County offers an all-new Adventure Pass that showcases 15 hiking trails, 10 bike routes, five paddle locations, and numerous savings opportunities from local merchants.

Created as a free mobile pass, the new Explore Butte County Adventure Pass is an expansion to the hugely popular #HikeButteCA effort launched in 2021. Both passes were designed to showcase the region’s abundance of wide-open spaces, outdoor trails and inviting waterways. Plus, the new initiative helps to amplify shopping experiences – with special savings, discounts, and offerings for participants – that help to uplift local businesses. Easy to use and filled with resource-rich information, the new pass is available for download now via this link, and will remain active through the end of February 2023. 

“Especially after the overwhelming success of our #HikeButteCA effort from last year, our continuing goal is to launch an exciting and new explorer pass every year,” said Carolyn Denero, Explore Butte County Chief Executive Officer. “Our new Adventure Pass is a hybrid activation that includes hiking, biking, and paddling along with a valuable savings component that we think will be a welcome component for participants. Just a short drive away, our hope is that adventuresome Northern Californians will take time to appreciate the beauty of our region while discovering parks, preserves, and wetlands, and also supporting our valued local business community along the way.”  

As an additional incentive, with each check-in, Adventure Pass participants will earn an entry to quarterly drawings for a chance to win a Butte County Adventure prize pack, valued between $150-$200. A complete listing of drawing/contest rules is available here.   

Given fun new activations will launch each year, a special Explore Butte County “marketplace” has been set-up that highlights any/all active initiatives all in one place at www.explorebuttecounty.com/explore-passes. 

For more about information about Explore Butte County in general and suggested places to visit, shop, dine and/or recreate, please visit www.explorebuttecounty.com or follow on social media – Facebook at www.facebook.com/explorebutteca and @ExploreButteCountyCA on Instagram and @ExploreButteCA on Twitter. Also, a comprehensive and downloadable travel guide (beneficial for locals, too) is available at www.explorebuttecounty.com/more/visitor-guide.