The City of Biggs, as a member of Explore Butte County (EBC), heard the progress of the Tourism Business Improvement District seen so far during their August 8, 2017 Council meeting. The budget for the new Tourism BID is set each year based on the money brought in to Butte County by visitors.
Last year's budget was set at $397,000 and this year's budget is $650,000 because of the increase seen in lodging throughout Butte County.
Vice President Brooke Smith told Council members the strategy for the Butte County goal for the next five years of $271 million and handed out the brand guidelines.
"We see an increase in hotel revenue by 3.9 percent in the next five years," she explained.
As Smith explained, the EBC was formed in 2015 to unify Oroville, Paradise, Chico and Biggs (Gridley City Council voted to not participate) and the unincorporated areas of Butte County with a strategic marketing plan to build tourism within the entire county.
Noting that Biggs does not have lodging options, Smith thanked the Council for not letting that stop them in their support and interest in the Tourism Business Improvement District.
Noting the importance of the website with one voice rather than several to promote the County, Smith stated after a lot of research had been done with November and March being deemed the priority season to emphasize and target visitors, certain brand attributes such as the Lavender Ranch and the Oro Farm Trail were discussed.
The new website was launched in June with 122,000 views in just two days. The website is funded solely by overnight stays.
Visit ExploreButteCounty.com for more information and how to discover adventures of all types for spontaneous getaways besides connect with Butte County's warm and friendly towns.