Explore Butte County, a coalition of all Butte County cities except Gridley will hold a brand launch party on Wednesday, June 21, at 5:30 p.m., at the 

Sierra Nevada Brewing Co.—Big Room

 Exploring Butte County's new identity will be the primary focus for this new endeavor that was gratefully accepted by the Cities of Chico, Oroville, Biggs, Durham and the town of Paradise.

Board members will reveal the strategic destination marketing plan and new brand elements which aim to: Increase overall travel spending by 18 percent and Unify local businesses and cities.

Board member Dori Franklin will be available for media interviews to discuss projected tourism increases, brand elements and overall vision.